What’s the difference between Maybelline’s Classic Ivory, Natural Ivory, Ivory and Fair Ivory shades?

Updated: 5/6/24 with new shade images

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Are you confused by all the different Ivory shades in the Maybelline Fit Me foundations? Well, me too!

Here at Redmond Mom, I get so many questions about which Ivory shade to choose for Maybelline Fit Me foundations that I’ve decided to clear the air once and for all!

Looking to learn more about ALL Maybelline Fit Me shades? Check out this comprehensive Maybelline Foundation and Concealer shade guide where I break down the shades to help you find your perfect Fit Me foundation and matching concealer shade.

Maybelline Fit me foundation shade and its matching concealer shade

Maybelline Ivory Shades Breakdown

Here’s our breakdown of all the Ivory shades from the Maybelline Fit Me foundation series.

Very Fair Skin with Cool Undertones

  1. We begin with 105 Fair Ivory, the lightest ‘Ivory’ shade. It is a shade for very fair skin with cool (pink) undertones.

Matching Fit Me Concealer shade: 01 Cool Ivory

Fit Me Concealer shade in 01 Cool Ivory

Fair Skin with Neutral/Cool Undertones

2. Next up is Natural Ivory 112. This shade is for fair skin with neutral and cool undertones. This is around NW15 (click here if you want to see more foundation matches/equivalents for this shade).

Maybelline Fit Me foundation in Natural Ivory 112

Matching Fit Me Concealer shade: 05 Ivory

Maybelline Fit Me Concealer in 05 Ivory

Fair Skin with Cool Undertones

3. Ivory 115 is also for fair skin with cool undertones but is slightly darker than Natural Ivory 112.

Maybelline Fit Me in Ivory 115

Matching Fit Me Concealer shade: 10 Fair

Maybelline Fit Me Concealer in 10 Fair

Light Skin with Neutral Undertones

4. And lastly, we have Classic Ivory 120, which is for light skin with neutral undertones. This shade is warmer than all the ‘Ivory’ shades and is around MAC NC15 to NC20 (see more foundation matches for this shade).

Maybelline Fit Me in Classic Ivory 120

Matching Fit Me Concealer shade: 15 Light

Maybelline Fit Me Concealer in 15 Light

So, there you have it. We’ve cleared up the mystery of Maybelline’s Fit Me Ivory shades!

Drop us a line if you have any more foundation shade questions!

Maybelline’s Ivory Shades

Maybelline Fit Me foundation in Natural Ivory 112
Maybelline Fit Me in Ivory 115
Maybelline Fit Me in Classic Ivory 120

Other Maybelline Foundation and Concealer Shade Finders

Shade Finders For Specific Foundations/Concealers

Shade Finders For Different Skin Tones

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Source and image credits: www.maybelline.com

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