What’s the difference between Maybelline’s Classic Ivory, Natural Ivory, Ivory and Fair Ivory shades?

Are you confused by all the different Ivory shades in the Maybelline Fit Me foundations? Well, me too!

Here at Redmond Mom, I get so many questions about which Ivory shade to choose for Maybelline Fit Me foundations that I’ve decided to clear the air once and for all!

Looking to learn more about ALL Maybelline Fit Me shades? Check out this comprehensive Maybelline Foundation and Concealer shade guide where I break down the shades to help you find your perfect Fit Me foundation and matching concealer shade.

Other Maybelline Foundation and Concealer Shade Finders

In Depth Reviews of Maybelline Fit Me Foundations

There are 2 different Fit Me foundations:

• the Fit Me Matte + Poreless foundation is for combination/oily skin (see our in-depth review)
• Fit Me Dewy + Smooth foundation is for normal/dry skin (see our in-depth review)

Maybelline Ivory Shades Breakdown

Here’s our breakdown of all the Ivory shades from the Maybelline Fit Me foundation series.

Very Fair Skin with Cool Undertones

1. We begin with 105 Fair Ivory. This is the lightest shade in the Fit Me series and it’s for very fair skin with cool (pink) undertones.

Fit Me Foundation shade: Fair Ivory 105 (fair, cool skin)

Matching Fit Me Concealer shade: 01 Cool Ivory

Fair Skin with Neutral/Cool Undertones

2. Next up is Natural Ivory 112. This shade is for fair skin with neutral and cool undertones. This is around NW15 (click here if you want to see more foundation matches/equivalents for this shade).

Fit Me Foundation shade: Natural Ivory 112 (fair, neutral skin)

Matching Fit Me Concealer shade: 05 Ivory

Fair Skin with Neutral Undertones

3. Ivory 115 is also for fair skin with neutral undertones but is slightly darker than Natural Ivory 112.

Fit Me Foundation shade: Ivory 115 (fair, neutral skin)

Matching Fit Me Concealer shade: 10 Fair

Light Skin with Warm Undertones

4. And lastly, we have Classic Ivory 120, which is for light skin with yellow (warm) undertones. This shade is around MAC NC20 (see more foundation matches for this shade).

Fit Me Foundation shade: Classic Ivory 120 (light, yellow skin), about MAC NC20 (see more foundation matches for this shade)

Matching Fit Me Concealer shade: 15 Light

So, there you have it. We’ve cleared up the mystery of Maybelline’s Fit Me Ivory shades!

Drop us a line if you have any more foundation shade questions!

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